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Profiles are usually quite extensive: letting you introduce yourself (anecdotal evidence suggests 90 percent of profiles begin with, "I'm not very good at this sort of thing…" or "I'm not sure why I'm here"), and prompting you to answer essay-type questions about your job, hobbies, and ideal relationship.Most popular websites today, like e Harmony, Ok Cupid, and Match.com, feature quizzes, which ostensibly help line you up with your soul mate.
Improvements in "engagement" with a website don't lead to real-life engagements.
But there's no reason that should faze the likes of Ok Cupid.
Many, many people spend thousands of hours of their lives in pursuit of that special someone. Which is why making a business out of romance has been an age-old pursuit: florists for courtship; jewelers for marriage.
It's only sensible, then, that with the scalable economics of the internet, industrial-scale matchmakers would come along. OR DOESN'T Online dating arrived with the web — in the early nineties — and was an evolution of the commercial matchmaking services of that time: lonely hearts ads, video-dating, and so on.
The research that relates directly to online dating is especially poor, given that key romantic factors — body language, smell, voice, and simply the physical presence of someone — are missing when you meet online.
To compensate, dating sites are updating their research methods, using user data like time spent on profiles, number of messages, and quality of messages.
In the meantime, they are welcome to toot their "science" liberally while never having to explain what it is they actually do behind the scenes.
FUNDAMENTALLY FLAWED The more basic assumptions of dating, for example, asking people what they like, and that "everyone has a someone", are poorly evidenced.
The closest you'll find to a sincere sales pitch is at Ok Cupid, which says: "We don't claim to evaluate you perfectly, but we do claim to find someone who claims to fulfill your claimed requirements." I that translates as: 'We're just middlemen: finding someone, and making it work, is up to you." So that's what these sites do: they're a go-between. Claims about "science" and "mathematical algorithms" that will capture your life partner have not been substantiated, and certainly not favorably peer-reviewed.Tags: Adult Dating, affair dating, sex dating