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EC horror comics, Fritz the Cat, Rocky and Bullwinkle, and Looney Tunes – all served as inspirations for the "bird of prey with attitude" concept.

WMMS (100.7 FM) – branded 100.7 WMMS: The Buzzard – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.

Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.

Under Malrite ownership, WMMS would become an album-oriented rock (AOR) powerhouse, much in the same vein as its former Metro Media progressive rock siblings.

During this time, WMMS also began broadcasting a remarkable amount of live concerts, many of which originated in Cleveland and were produced by the station itself.

WMMS was the first radio station to employ full-time promotion and marketing directors: Dan Garfinkel and his successor, Jim Marchyshyn.

In time, the station adopted new slogans reflecting the callsign: "We're your Modern Music Station" and "your Music Marathon Station." Although never used on the air, listeners alternately knew the callsign as an acronym for "Weed Makes Me Smile" and "Magic Mushroom S," the latter referencing the somewhat controversial logo used before the Buzzard.Kemp and Lou "King" Kirby were signed by Metro Media.The station briefly battled with WNCR of Nationwide Communications, itself filling the void created by the brief absence of WMMS on the rock scene.The WMMS Coffee Break Concerts were booked by Denny Sanders and hosted by Len "Boom" Goldberg, Debbie Ullman, and later, Matt the Cat.The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.Considered "a true radio legend," WMMS DJ Kid Leo was chosen for Rolling Stone's "Heavy Hundred: The High and Mighty of the Music Industry" (1980) and named "The Best Disc Jockey in the Country" in a special 1987 issue of Playboy.

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