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This is because the Chinese government aims to migrate an additional 250 million people from the countryside to the cities over the next decade – and he expects many of them to be potential customers.China’s rising divorce rate is also driving business.
Li has studied the relationship between a member’s monthly salary and how many winks they receives.
“You can almost very accurately calculate for every 1,000 yuan salary increase how many more winks he will receive,” he says.
One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.
“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.
“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.
The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.
“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.
The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.
“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.Tags: Adult Dating, affair dating, sex dating